The correct website banner can make you a lot of money and an incorrect website banner can cause you to lose a lot of money. The good part about all of this is is basically a problem for newbies to internet marketing and using banners effectively. Experienced webmasters know that banners work on almost all websites and they use them on the vast majority of their web sites.
The biggest mistake rookies, or newbies, makes is using a high paying banner that isn’t relevant to your website. If someone tells you they have a banner where the affiliate pay is high and the banner ctr is huge that’s a good banner to use. However if the website banner isn’t matched to what your website is about you aren’t likely to make any money at all with that banner.
Wen it comes to putting a banner or two on your website the advertising banner needs to be relevant to what your site is about. There is no sense at all for putting a banner selling hair color treatments on a site about cooking whale blubber. The reasons for this should be obvious but for some reason they aren’t.
Just because a banner has a high ctr and the product pays well doesn’t mean it will work on any sites that aren’t related to the product. While a hair color banner may work of cosmetics sites, hair sites and a few others that banner is going to be a waste of space on a whale blubber cooking site. Your website banner must match what your site is about or at the very least have some relevance to what you are selling.
If you have a site selling tires obviously you want tire related banners. Banners for wheels might do very well, tire cleaning products banners may work well or even car products but your hair color banner will never work very well.
The two just aren’t related in any way at all. If you want to make money your website banner has to be related to what your website is about.
The bottom line os if you want to use a website banner that will make you money it should match what your website is about. If it doesn’t it won’t work. It will even be better if the website banner you choose matches the color or the look and feel of your site. It may sell if it doesn’t but if it does it will sell a lot better.