Online banner advertising can be very effective with the right website. However it won’t be effective if your site doesn’t manage to convert the people who click on your banner. A click through metric is only good to tell you how your banner performs compared to other banners. You could have a banner that gets a 100% CTR yet never make a sale because you have a bad website.
Statistics show that most surfers will respond to different aspects of your banner advertising. Some will respond to the color, some to the words and others to the graphics on the banner. Banner ads have a visual punch that builds brand awareness and will familiarize the surfers with your company name and logo.
Banner ads are very effective at building brand recognition and banners do that better than they do generating click through’s. Maximizing the results of your banner ads means new banners need to be created and rotated often. This is something you can do yourself or you can outsource if you don’t have the expertise to create attractive banners.
Most banner ads are done in stock sizes because those sizes have been proven over time to work the best. However you can make a large impact by using some odd sized banners that will attract attention instead of being skipped over by the surfer. Sometimes being different is a good thing.
Colors in Banner Advertising
In the designing of an attractive online advertisement, you can easily play with colors to create an eye catching ad. Colors have the potential of creating significant meaning to surfer. You should conduct some research on the likes and dislikes or preferences of the customers in your target niche. The likeness or preference for one shade or another depends on the culture of the surfer. There are many religions where white is associated with mourning where to others it is a sign of peace. You need to do the research on the target audience and find out the colors that are most acceptable. Advanced tools provide millions of colors and create a visually appealing advertisement. In this way, a marketer can easily impress the potential customers.
More Banner Attributes
A brief powerful message to surfers is good. There is no need for long text on a banner. Use a powerful message so that after reading once, people get attracted to it. It’s not a bad idea to include keywords that help identify what your site is about.
Having a strong call to action like ‘Click Here Now’ ensures that the viewer is more likely to click on the ad. Including the URL can improve the chances that surfers visit your site.
Buying Banner Advertising
A banner advertising network is used to get your banners in front of the surfers. A cpm network can bring you a higher volume of surfers and can generate more page to views. Offering information or products of value if the viewer clicks on advertising banner ads van encourage surfers to click on it to find out what it’s all about.
Online web site owners have different charges for showing your online banner ads. It all depends on the page rank and the volume of visitors each day. Always look for targeted audience. Search your niche to find online blogs and web sites that are similar to your site’s product or services.
Is banner advertising still alive and working? It sure is as it is still an effective way to promote your online business or website. Many advertisers prefer video advertising like YouTube but others are successful with Flash Banners and even animated gifs. Banner advertising still has some juice and can be implemented by almost every budget.
Online banner advertising is a very cost effective way to promote a web site and you should take a better look at it’s possibilities now.