Advertising banners are something you need to be using on your websites and blogs. If you aren’t using any banners you are making less money than you could be.
Despite what you may have heard about advertising banners they do work very well. While it may be true that the majority of surfers don’t like banners they still click on them. Thats why you see them all over the place. Advertising with a banner works and will continue to work long into the future. It’s still very possible to get a great ctr using a banner in the correct place on your website.
Banner Advertising Types
There are several different types of advertising banners and what follows is a partial list.
- Static Graphics Banners, jpg, bmp, etc.
- Animated Graphics Banners, gif
- Static banners made to look like text
- Flash banners
- Movie Banners
and many other types of advetising banners. However the above are the most used.
Banner Purposes
Advertising Banners are used for other purposes than just for selling.
- Selling Products or Services
- Branding of Company or Product Line
- Informational Banners
Misc Advertising Banner Info
Website banners can come in any size you want them. They also come in standard sizes that almost everyone uses. All of the google adsense ads you see are within standard size banners. However if you want a banner 5 pixels by 25 pixels you can get one or you can get a huge banner that will cover the whole screen. I pretty much stick to the standard sizes as they work well.
Where to put your advertising banners to get the best ctr is the biggest problem you’ll have. Putting an ad in the wrong place means it won’t get many clicks. Putting that same advertisement in the right place and it will get a ton of clicks. As a general rule people focus on a webpage, according to tracking stats, in an F pattern. They scan across the top, then down the left side and then partially across the middle. That info will give you a place to start when you place advertisements on your site.
When it comes to Adsense advertising banners I find I do best with the 768×90 header, the 468×60, the 160×600 and the 330×280 and the 300×250. I use text and graphics in the top banner and text in the rest, particularly the 160×600 that I use on the left. You’ll have to test for yourself which types work best for you and what placement works best. You want your banners and ads to get the best ctr they can and you’ll only find that by testing the sizes and placements of your banners.
If you want more information about putting banners on your website you can find it at this link for website advertising banners. I highly recommend you check it out as there is a ton more to learn about ads and banners.
If you’d like to learn how to design your site as an authority site and get more traffic and never have to worry about Google banning your sites or penalizing you go read this about building an authprity site now. It does you no good to have banners on a website if you don’t have any traffic. An authority site will always bring you traffic.